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Infant Feeding Data Visualisation

The Project

The New Zealand Breastfeeding Alliance (NZBA) coordinates the Baby Friendly Hospital Initiative (BFHI) and collects annual infant feeding data at discharge as part of its contract with the Ministry of Health. This data is used to inform the BFHI accreditation process and is shared widely with the health sector to help inform practices that protect, promote, and support the initiation of breastfeeding.

I have been visualising the National Infant Feeding Data at Discharge for the NZBA since 2019. Every year when the new data is collected, I visualise these through 7 infographics, 7 tables, a report, and an animation video. 

Below you can see the latest Key Findings infographic (2022 data), which I based the animation video on (showcased at the top).

Download the full 2022 report here.


Client: New Zealand Breastfeeding Alliance
Graphic Design: Britte van der Pouw
Storyboard: Britte van der Pouw
Animation: Britte van der Pouw