The Project

A logo for my friend Floor’s Dietetic practice! When Floor and I were brainstorming about what her logo should look like, she explained that she looks at ‘the path to living a healthy lifestyle’ as a big maze, where you have a million different routes, and where you often have to turn around in order to try a different path. Floor basically grabs her client’s hand, and together they navigate through this maze to eventually find a path that suits the client.

With this in mind, I created the initial versions that you can see below. We slowly got to something that isn’t quite a maze, but ironically, we needed the maze in order to find the path that lead us to her final logo design. 

Floor’s logo came with a brand styling guide and an animated logo lockup to use in future video projects.